During the first quarter of 2018, Voice Talent Online was approached by a global top-five technology company to deliver voice over content for its voice-recognition engine.
Topics: company news
The new Marvel movie Black Panther has been receiving rave reviews from fans and critics alike, with review aggregation site Rotten Tomatoes commenting in an editorial in February that it was set to become the highest-rated superhero movie ever on its site. As great as the individual performances are in the film, there was something else that contributed to its success; the strength of the voice talent used.
If you’ve been paying attention to the news in England lately, you may have seen that the BBC is under fire from people who have worked within the corporation over the British voice talent it uses and how it represents people from outside London.
One of the most beautiful, inspiring factors of working in the voice over industry is how, with hard work and due diligence, we can create some truly outstanding pieces of work that break down the language barrier, delivering powerful messages that connect people whether it’s a brand looking to grow in a foreign territory, a public service looking to make inroads in certain communities and much more.
Regular readers will know just how much we feel the right voice over, through the right channels, can attract new business and break into fresh markets If your business has ambitions to grow internationally then working with native foreign voice artist professionals to expertly repurpose your content for global audiences can help your company to push those boundaries and grow.
Over the last few years, native advertising has become an increasingly popular and highly-effective way to reach out to targeted leads and convert them into loyal customers. Though an incredibly unique and creative way to capture people’s imagination, advertisers need to do some serious research before investing in a campaign. To come across perfectly, the message needs to be promoted on the right channels and feature high quality online voice over.
If you’re looking to reach out to potential new business, using an online voice talent strategy represents an exciting opportunity to take on popular audio-centric platforms.
One of the biggest criticisms of voice-recognition software since it first appeared on the public market has been its inability to recognize strong, local, regional dialects and accents. It seems to be a criticism that developers have taken notice of though, with many investing in regional voice talent to provide a more personalized service.
There are so many benefits to having a good audio strategy when advertising. Partnering with an experienced agency can help you to share your brand voice over online channels, refine your creative approach, generate new leads and improve your ROI.
If you have international growth ambitions and are looking to enter new global markets, it’s essential that you don’t underestimate the power of localizing your content and marketing materials to attract the people in different countries and varying cultures, something that an experienced voice talent agency can help you to achieve.