Thanks to the internet, companies stand a better chance of expanding into new international markets if they plan well and make a strong push to attract the people that matter to them most. With brands across the world constantly entering new territories, it can be worth investing in professional voice over talent to help train and upskill workers worldwide.
With attention spans dwindling, marketers are facing a growing challenge when it comes to holding the interest of their target audience. We’ve previously discussed the benefits of using voice over for video marketing and other content, but what qualities do brandsactually need from professional voice talent to make their content stand out?
It’s becoming incredibly hard to win consumers’ trust, especially in an online age filled with ‘fake news’. It’s not impossible though, and research from Nielsen suggests that making small changes to your marketing materials could help improve the trustworthiness of your brand image. One such small change: the voice over talent you use.