Like suppliers in any other market, there are a number of factors that determine the value of your use of professional voice talent. What’s demand like? How much are customers willing to pay for their services? How much experience does a voice artist have? Are they a recognizable name?
The new Marvel movie Black Panther has been receiving rave reviews from fans and critics alike, with review aggregation site Rotten Tomatoes commenting in an editorial in February that it was set to become the highest-rated superhero movie ever on its site. As great as the individual performances are in the film, there was something else that contributed to its success; the strength of the voice talent used.
Working with the right voice talent specialists goes far beyond the tone of voice. Working with an experienced agency can also help you to reach your business goals more quickly – especially as regards your overall content (creation and promotion) strategy – and keep you in line with industry standards.