Voice technology is tipped to be one of the biggest trends of 2018, but so far, only certain countries seem to be seeing particularly high levels of adoption. China is one country that has seen the technology really start to integrate in to people’s lives. Here’s how a voicetalent agency could help upcoming tech companies break into the Chinese market by utilising this trend.
Today, personal assistant technology such as Amazon’s Echo, Apple’s Siri and Google Assistant is becoming increasingly commonplace in households and workplaces around the world. What’s particularly interesting is how it is transforming the way in which consumers choose to engage with brands. Using the right voice over for video marketing can cash in on these trends and reap similar success to those seen by voice recognition technology.
Developers working on the next personal assistant to take on Apple’s Siri and Amazon’s Alexa can help differentiate themselves from the competition by working with a voice over specialist to make their technology appear more ‘human’.
Is the world moving toward a ‘Golden Age’ of audio connectivity? Many believe so, and with the UK alone spending 26 hours a week listening to audio content, many brands with creative marketing strategies are fast realizing that introducing a voice over element to their outreach campaigns could help generate incredible returns and greater brand awareness.
Will voice over artists play a role in the future of the education sector? It may very well be, thanks to the continuing advances in Virtual Reality (VR) technology, and the creative ways in which it’s being used in the education sector.
Spotify is big business for advertisers, and data published by the music platform gives great insight into why brands should think about moving some of their marketing budget into audio marketing. The streaming platform’s recent figures are a great example of how a strong voice over strategy can help people reach new markets.