Video marketing has exploded this year, and become a key part of brands’ marketing strategies - not only in promoting their products to new audiences, but also in building stronger relationships with them. For many, working with the right voice over artist has been key to complementing their video strategy, and will continue to be a crucial aspect to brands’ success over 2018 and beyond.
Today, personal assistant technology such as Amazon’s Echo, Apple’s Siri and Google Assistant is becoming increasingly commonplace in households and workplaces around the world. What’s particularly interesting is how it is transforming the way in which consumers choose to engage with brands. Using the right voice over for video marketing can cash in on these trends and reap similar success to those seen by voice recognition technology.
Automation and artificial intelligence (AI) are two of the fastest-growing trends in business today. As effective – and sometimes amusing! - as they can be though, there’s only so far they can go. The human touch will always be an essential element of the business process, which is why it pays to invest in voice over services, whatever industry you operate in.