Despite the rise in personalization and artificial intelligence (AI) technology in the retail space, consumer trust in brands continues to be stuck on something of a downward trend; something that working with the right voice talent could help you fix.
Will robots ever replace the traditional voice over? Will artificial intelligence ever reach a stage where machines are able to understand the complexities and nuances of human speech?
Amazon is investing heavily in voice over professionals across the globe as part of its content localization efforts.
Thanks to advances in mobile technology, the right voice over artist can help a brand take the world by storm.
Video marketing has grown to become so important to brands of all sizes that an incredible 99% of marketers say they’re set to rely on video as a cornerstone to their marketing efforts this year. With so many videos out there vying for consumer attention, the difference between a passing glance and a long-term customer may come down to the voice over you use in your campaign.
Thanks to the evolution of the internet, businesses can attract and nurture audiences in foreign markets without having a physical presence in those countries. A large part of that success is due to the ability to create content and repurpose it for foreign audiences, with a strong focus on localization and the implementation of strong voice over campaigns to encourage those new markets to explore the brand.
You get what you pay for, so the saying goes. That mantra’s especially important when it comes to investing in a quality voice over marketing campaign. You’re looking for an easy experience with an agency that cares as much about your project as you do.
Advances in technology across the globe, including a commitment to using localized voice over talent, are helping millions of people suffering with disabilities to live more normal, natural and independent lives.
Spotify advertising is getting huge! More and more brands are discovering the benefits of a voice over campaign to reach out directly to the millions of registered Spotify users worldwide who have the music streaming service installed on their computer, smartphone or tablet.
Regional voice over offers real benefits. If you’re looking to expand your business and reach new audiences, you may want to localize your content into several different languages. However, the voice over artist you choose can be as crucial as the accuracy of the written translation.