The new Marvel movie Black Panther has been receiving rave reviews from fans and critics alike, with review aggregation site Rotten Tomatoes commenting in an editorial in February that it was set to become the highest-rated superhero movie ever on its site. As great as the individual performances are in the film, there was something else that contributed to its success; the strength of the voice talent used.
If you’ve been paying attention to the news in England lately, you may have seen that the BBC is under fire from people who have worked within the corporation over the British voice talent it uses and how it represents people from outside London.
If you’re looking to reach out to potential new business, using an online voice talent strategy represents an exciting opportunity to take on popular audio-centric platforms.
One of the biggest criticisms of voice-recognition software since it first appeared on the public market has been its inability to recognize strong, local, regional dialects and accents. It seems to be a criticism that developers have taken notice of though, with many investing in regional voice talent to provide a more personalized service.
If you have international growth ambitions and are looking to enter new global markets, it’s essential that you don’t underestimate the power of localizing your content and marketing materials to attract the people in different countries and varying cultures, something that an experienced voice talent agency can help you to achieve.
Working with the right voice talent specialists goes far beyond the tone of voice. Working with an experienced agency can also help you to reach your business goals more quickly – especially as regards your overall content (creation and promotion) strategy – and keep you in line with industry standards.
Authenticity is such an important factor when it comes to commissioning the right voice talent, whether it’s for a commercial venture or any other piece of informative, creative media.
When brands look to commission voice talent – whether for a radio ad, video voice over or something else – they’re not just doing it to say “Hi, we’re here!” to the target audience.
Technology companies developing the next level of artificial intelligence (AI) to make people’s lives easier could find their success hinges on the voice talent they work with to represent their software.
Artificial intelligence (AI) is going a long way to helping companies grow, but research shows that by incorporating a more personalized approach (such as providing customers with audio information via a professional voice talent) could potentially provide even better results.