Like suppliers in any other market, there are a number of factors that determine the value of your use of professional voice talent. What’s demand like? How much are customers willing to pay for their services? How much experience does a voice artist have? Are they a recognizable name?
Despite the rise in personalization and artificial intelligence (AI) technology in the retail space, consumer trust in brands continues to be stuck on something of a downward trend; something that working with the right voice talent could help you fix.